SIF JAKOBS SPARKLES IN GLORIOUS RAINBOW COLOURS
The category leading Danish silver and zirconia brand makes its’ debut at Jewellery Ireland 2019. Sophisticated, wearable and affordable, the minimalist styles reflect the ultimate in cool Scandi chic. A recent move into rainbow and mono colours of zirconia and 18 carat vermeil mark a significant change in brand positioning. Sif Jakobs commented “colour adds a new dimension and opens up so many exciting possibilities.” Always on trend, Sif Jakobs Jewellery presents new collections in spring summer and autumn winter each year. The latest summer capsule collection will be on show at ji.
Sif Jakobs is the founder and Creative Director. Born in Iceland and graduating as a goldsmith in Sweden, Sif then spent six years in Italy. This early life experience had a dramatic influence on her future design direction and proved to be the key to delivering the unique fusion of Italian flair and cool Scandi chic that makes the brand instantly recognisable. 2019 marks the brands’ tenth anniversary. From its’ launch in Denmark in 2009 Sif Jakobs Jewellery now leads the silver and zirconia category across Scandinavia and in many countries around the world. With over 1,000 products retailing below €100 and an attractive margin, this well supported and creative brand is determined to continue to add value and inspiration to the silver jewellery market.
Sales Director UK and Ireland, Mark Riddle, and Area Sales Manager, Denise Bennett, look forward to meeting you in Dublin. Mark says “We will be attending to show retailers how Sif Jakobs can increment existing silver jewellery sales, add colour and excitement to displays and increase margins. Sif Jakobs offers an unparalleled level of support and a truly unique product at attractive retail prices”